Securing New Ground

Securing New Ground (SNG) is the Security Industry Association's annual executive conference, bringing together nearly 300 senior industry leaders, investors, and entrepreneurs for two days of high-level business analysis, intelligence sharing, and networking. Held October 20-21, 2026 at the New York Marriott Marquis, SNG dives into the trends and forces reshaping the business of security, from artificial intelligence and cybersecurity to M&A activity, new revenue models, and global expansion. Attendees range from CEOs of the industry's largest companies to growth-stage founders and financial partners, making it the place where the strategic direction of the security industry gets defined.